The content of your website is by far the most most important aspect of ones business site. Start off by writing some original articles and submit each article to one directory. With each article or quality content that you write, your self confidence will increase. When others see your original content continuously they will eventually get the point that yes you do understand what you are doing and this will start to build a solid foundation from the start. When you write and submit original content your building back links to your business site in the process. You gain more then just a link.