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		<description><![CDATA[It&#8217;s really started to hit home in recent weeks that what was first termed the &#8216;credit crunch&#8217; has evolved into a &#8216;banking crisis&#8217; that will very shortly become a recession.  When we need to tighten our boot strings, we get smarter by necessity in making sure that every marketing pound spent gets better returns [...]]]></description>
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