RSS - Subscribe to our News


John, Anne, Panama, and inspector Google.

Filed under: Search Engine Optimisation, Web news — admin at 2:56 am on Friday, December 14, 2007

You’ve probably heard about this but I think it’s still worth blogging as a simple reminder about how powerful search has become. When the now infamous John Darwin was suspected to have faked his own death, and his not-so-widowed-widow Anne moved to Panama to console herself, a Daily Mirror reporter just, on the off-chance, did a Google image search using the term “John Anne Panama”, and immediately found a photo of the not-so-dead John and Anne, on holiday, since his death, in Panama.

John Anne PanamaThis simple bit of evidence lead to so many questions in the media along the lines of ‘why did they get their picture taken in the first place?’. The quite simple, obvious answer, is that John and Anne were clearly unaware of the power of search.