This is something that my great friend and mentor Dave Bancroft at Reverse Delta pointed me to.

It’s quite simply the best detailed guide to Search Engine Optimisation that I can point anyone to – it’s so thorough. The guys at SEOmoz have really put so much time and their fantastic expertise into this – if you’re even slightly interested in SEO then this is a great read.

All you need to know are the basic elements of what makes up a web page and mix it with this advice!