A friend is setting up an optician in Rochdale, Lancashire, and he still needs convincing about the power of the search engines in getting his custom through the door. My personal blog is well optimised for search engines, with content regularly getting to the top of organic google listings (search on ‘Elvis Posing’, for example). I decided some rather unsubtle SEO work might convince my friend how powerful simple SEO can be. Now, for a Rochdale Optician search in Google (10 May 07), with just one carefully written blog article, the article is above the NHS listings and many large national chain opticians, in sixth place in the listings.

See the Rochdale Optician article here , and do the Google Rochdale Optician search here.

A simple lesson. I hope it’s well learned. People don’t pick up the yellow pages when they’re looking for an optician. They probably can’t read all that small print anyway.