Trying to crack the code of SEO is perceived to be extremely hard and only for the pros to deal with, but that is complete hogwash and I ‘ll tell you why. Ranking high in the search engine results (SERPS) can be done if you know how it works and what the robots that crawl your site are looking for. These little spiders crawl your site looking for keywords, other works and phrases that support the main keyword, the name of your site including description and any tags and H1 tags.