Technology for people working in website marketing is developing at "breakneck speed" one industry expert has said. Leading business-to-business Search engine optimisation specialist Rick Segal has claimed that the speed and expansiveness of technology advances in website marketing is what helps the sector to remain competitive. Speaking at the Technology for Marketing & Advertising (TFM&A) event 2010, which took place recently in London, Mr Segal said it was innovation that kept people working in website promotion engaged.