I’ve got a theory about explaining the importance of meta tags in SEO that’s perhaps over simplified, but well grounded in sense. It’s all about when we grew up.

If you, like I, are in your thirties or above, the chances are you really got into using computers regularly in your late teens or even early twenties. Before that, notions such as filing, directories etc. were wierd concepts. Files were cardboard things.

As you get used to working with computers, either on local files or on shared systems, you very quickly appreciate the need to labelling properly. That’s all that page Meta is on a website. If you label it properly, Google and Yahoo know what’s in the cardboard folder.

Discuss…